From Facebook to javascript

”IT-knowledge workers are in high demand these days, and the field of digital media is at the same time incredibly interesting. That is why I chose the programme in Digital Living”, Rikke Fænø Kallesøe Jensen says. She has not regretted her choice of master’s programme for one second.


When Rikke Fænø Kallesøe Jensen read about the programme Digital Living the first time, she thought: ”This is just me!” And her first intuition turned out to be right.

”I am a great consumer of social media. It is an exciting field, because it is constantly evolving and so unpredictable. At Digital Living I get ample opportunities for work with social media at a professional level, because it is part of the curriculum”, she says enthusiastically. She elaborates:

”In my class, we have many fruitful discussions on how to act and behave on social media. What does one “like” on Facebook, for example? How does one analyse people’s behaviour online? Which parameters decide how an organisation’s announcement is received? It is really interesting!”

The programme Digital Living, which is a new master’s programme at Information Studies, Aarhus University, focuses on digital media and technologies and their role in our social lives. In the programme, students learn to analyse digital technologies, actively form them and strategically plan where and how they should be used. The programme’s disciplinary breath is, according to Rikke Fænø Kallesøe Jensen, an advantage.

“We work with everything from social media, processes of innovation, project management and hardcore programming – for example html, JavaScript and CSS. Digital Living is a comprehensive programme with many concrete cases, and this provides broad knowledge which is concretely applicable,” she explains.

Diversity an advantage

Rikke Fænø Kallesøe Jensen’s class comprises students with various background – from economy to design. She sees the diversity as an advantage in learning:

”We often have some very interesting discussions, because so many different perspectives are given. It is really enriching to learn how students from other disciplines than one’s own view and work with a problem. Our lecturers are also really good at focusing on the unique competencies that each of us brings,” she says.

Dreams for the future

Rikke Fænø Kallesøe Jensen herself has a Bachelor in Nordic Language and Literature and a Supplementary  in Rhetorics, Journalism and Media.

”My interest in IT is not explicit in my Bachelor, but precisely the combination of language, communication and IT can take me forward to my dream job”, she explains.

The dream scenario for Rikke Fænø Kallesøe Jensen is one day to start her own consultancy firm, where she would advise on online marketing. In the pursuit for more practical experience, she just got a student job at Novicell, where she will work with online marketing.

”In the call for this position is said that ability to work with html was an advantage, and I learned that at the Digital Living programme. Had it not been for the content of my master’s programme, I do not think I would have gotten the student job,” she explains.  

According to Fænø Kallesøe Jensen it is a clear advantage to have a multi-disciplinary education. It provides for a strong understanding of the work going on in various, different departments. She explains: “For example, I am not only strong in writing, but also know how long it takes to program a webpage. The diversity of skills can only be an advantage when I have to enter the job market”.


Text: Lene Bæk Jørgensen, It-vest
Translation: Claus Bossen, Aarhus University
Photo: Søren Holm,
March 2014